Subject: I fired a client
I fired a client
February 14th, 2022 at 5:00 pm BSTView onlineFriend, Last Monday I fired a client. They paid well but the red flags were starting to mount. The first month I worked with them was great. Their briefs were clear, communication was good I got them some good results. The second month som ...
The correct way to network
February 7th, 2022 at 5:00 pm BSTView onlineFriend, Networking at the bottom can be difficult. You're stuck at the bottom and levelling up can appear difficult. So what can you do? Most people go about it the wrong way. They want to gain something from nothing. My network only impro ...
How to price your services
January 31st, 2022 at 5:00 pm BSTView onlineFriend, One of the most common questions I'm asked is How should I price my services? In my opinion there are three strategies you can start with: 1- Price per word (The worst option) 2- Price per hour (Better but still not great) 3- Pric ...
Setbacks are part of the process
January 24th, 2022 at 5:00 pm BSTView onlineFriend, At the start of this year I was on fire. I landed a huge client, was training BJJ 6 times a week felt amazing. This was the general feeling for the first two weeks. Then something changed. I got home from training one evening and I ...
Boom & bust vs steadiness
January 17th, 2022 at 5:00 pm BSTView onlineFriend, In 1911 Britain raced Norway to become the first country to reach the South Pole. One expedition would end in victory and the other, disaster. The British team was led by Robert Falcon Scott, who recruited men from his original Ant ...
This is more important than signing new clients
January 10th, 2022 at 5:00 pm BSTView onlineFriend, Nearly every page on Twitter will tell you how to land clients. They'll outline the strategies you can use. The outreach methods. The templates. But they don't tell you the most important part of business. Keeping your clients. The ...
Start as you mean to go on
January 3rd, 2022 at 5:00 pm BSTView onlineFriend, Most people wait till the New Year to make changes in their life. They then wait for the week to start. By the time Monday comes around starting their goals is a burden. The result? 92% of people fail to achieve their New Years res ...
The power of rest
December 20th, 2021 at 5:00 pm BSTView onlineFriend, I've been extremely busy with clients the past few weeks. Helping launch NFT projects, writing copy for crypto companies and landing pages for supplement stores. Although I've loved every minute of it, I'm feeling a bit exhausted. ...
The mindset shift needed for success
December 13th, 2021 at 5:00 pm BSTView onlineFriend, When I went solo as a copywriter I expected the world to support me. I was excited, hungry and ready to take on a whole new chapter in my life. What happened was the opposite of my expectations. Many of my friends became distant. M ...
5 tips to make your headings stand out
December 6th, 2021 at 5:00 pm BSTView onlineFriend, Your headline is the most important part of your copy. Without a great headline, your copy will never be read (let alone convert). And still, many copywriters get this part of their copy wrong. They make headlines too long, untarge ...