Subject: How are you perceived by prospects?
How are you perceived by prospects?
April 17th, 2023 at 5:05 pm GMTFriend, During my week off I spent a lot of time reading up on copy and marketing. While there was a lot to take in, one topic that kept coming up was perception. And in particular, the importance of perception in business. Perception will dictate ...
Every setback is a new opportunity in disguise
March 27th, 2023 at 5:00 pm GMTFriend, Unfortunately I had a freak BJJ accident over the weekend. Long story short, I dislocated my elbow and was rushed to the hospital. Luckily I don't need surgery but the pain is still there. Because of this, I'll be taking 2 weeks to rest and ...
Is comparison damaging your growth?
March 20th, 2023 at 5:00 pm GMTFriend, Throughout social media everyone looks like they're winning. Top influencers are living their best lives. Industry experts are dominating the market. And your competitors just can't lose. The thing is social media is a highlight reel. Peopl ...
The importance of performance without purpose
March 13th, 2023 at 5:00 pm GMTFriend, When it comes to productivity people need a purpose. This purpose is usually external. A deadline to meet. An upcoming race. A competition. Something that will get them up in the morning. This is how we're taught to think in traditional edu ...
Don't make this copy mistake
March 6th, 2023 at 5:00 pm GMTFriend, This weeks email is going to be a bit shorter than usual, but this tip can change your copy game. A big mistake I see a lot of new copywriters make is talking about the product instead of the product's benefits. They'll use facts that the b ...
Do you have an alter ego?
February 27th, 2023 at 5:00 pm GMTFriend, I recently started listening to David Goggin's latest book Never Finished . In case you didn't know who he is, David Goggins is an ex navy seal, ultra marathon runner, and holds the world record for the most pull-ups completed in 17 hours ( ...
How to achieve long term success in business
February 20th, 2023 at 5:00 pm GMTFriend, Everyone's heard the stat that 90% of businesses fail. It's the stat people throw around when they don't really know what they're talking about. People who tell you this have rarely ever started or run a business themselves. But they're not ...
Why folding your clothes can change your life
February 13th, 2023 at 5:00 pm GMTFriend, A few years ago I came across a quote that resonated with me. It went something along the lines of: How you do one thing is how you do everything At the time, I didn't really know what this meant. How could the way I wash up impact the wa ...
Struggling to make progress? This is for you
February 6th, 2023 at 5:00 pm GMTFriend, I have a confession. During my first year of copywriting I struggled to build my business. I would read everything I could on copy. I would spend hours writing rewriting to get things perfect. I would study self-help books to build my minds ...
Why AI could be your new best friend
January 30th, 2023 at 5:00 pm GMTFriend, Unless you've been living under a rock for the past few weeks, AI is here and it's changing the copy game. It can be used to write essays, blog articles, and even landing pages (somewhat). While some people are playing the fearmongering gam ...