Subject: 3 Easy Ways To Increase Readability
3 Easy Ways To Increase Readability
August 23rd, 2021 at 5:00 pm GMTView onlineFriend, A mistake a lot of new writers make is overfocusing on techniques. In the process they miss an important factor: readability. It doesn't matter how good your copy is if nobody wants to read it. Here are 3 easy ways you can make sur ...
How To Overcome Imposter Syndrome
August 16th, 2021 at 5:02 pm GMTView onlineFriend, If you've ever created something you've likely felt like an imposter. Am I good enough to do this?How does my work compare to others?Why would they choose me over an expert? Technically, you're not wrong. You are an imposter. But g ...
3 Cognitive Biases to Improve Conversions
August 9th, 2021 at 5:00 pm GMTView onlineFriend, Before we start I wanted to thank you for subscribing to my Newsletter. In only a few weeks we've hit over 100 subscribers! Anyway, let's get started. Cognitive biases are criminally underused by smaller brands. They can be used to ...
3 Reasons Your Products Are Rejected
August 2nd, 2021 at 5:04 pm GMTView onlineFriend, When I first started copywriting my writing wasn't converting. I'd spend hours on a landing page, just to find conversions didn't improve. It was frustrating. How could I charge clients big money if I couldn't guarantee results? Th ...
How Do You Beat Short Attention Span?
July 26th, 2021 at 5:05 pm GMTView onlineFriend, Did you know, the average attention span has decreased by 25% in just 15 years? Our brains are being rewired to expect instant results. Have a problem? Contact customer support. Have a question? Google it. We no longer have to wait ...
4 Habits To Master Copywriting
July 19th, 2021 at 5:00 pm GMTView onlineOne of the biggest mistakes new copywriters make is writing 24/7. They think that in order to improve, they must write constantly. Not only is this wrong, but it can limit your progression. Something I learnt the hard way. When I first sta ...
The 3 Pillars Of Copywriting
July 12th, 2021 at 5:16 pm GMTView onlineHi Friend , Writing copy is difficult. It takes years of practice to master. With the right structure, you make sure your copy always has a strong foundation. These 3 dimensions can help you achieve just that. They are: Desire, Identificat ...