Subject: Setbacks are part of the process
Setbacks are part of the process
January 24th, 2022 at 5:00 pm GMTView onlineFriend, At the start of this year I was on fire. I landed a huge client, was training BJJ 6 times a week felt amazing. This was the general feeling for the first two weeks. Then something changed. I got home from training one evening and I ...
Boom & bust vs steadiness
January 17th, 2022 at 5:00 pm GMTView onlineFriend, In 1911 Britain raced Norway to become the first country to reach the South Pole. One expedition would end in victory and the other, disaster. The British team was led by Robert Falcon Scott, who recruited men from his original Ant ...
This is more important than signing new clients
January 10th, 2022 at 5:00 pm GMTView onlineFriend, Nearly every page on Twitter will tell you how to land clients. They'll outline the strategies you can use. The outreach methods. The templates. But they don't tell you the most important part of business. Keeping your clients. The ...
Start as you mean to go on
January 3rd, 2022 at 5:00 pm GMTView onlineFriend, Most people wait till the New Year to make changes in their life. They then wait for the week to start. By the time Monday comes around starting their goals is a burden. The result? 92% of people fail to achieve their New Years res ...
The power of rest
December 20th, 2021 at 5:00 pm GMTView onlineFriend, I've been extremely busy with clients the past few weeks. Helping launch NFT projects, writing copy for crypto companies and landing pages for supplement stores. Although I've loved every minute of it, I'm feeling a bit exhausted. ...
The mindset shift needed for success
December 13th, 2021 at 5:00 pm GMTView onlineFriend, When I went solo as a copywriter I expected the world to support me. I was excited, hungry and ready to take on a whole new chapter in my life. What happened was the opposite of my expectations. Many of my friends became distant. M ...
5 tips to make your headings stand out
December 6th, 2021 at 5:00 pm GMTView onlineFriend, Your headline is the most important part of your copy. Without a great headline, your copy will never be read (let alone convert). And still, many copywriters get this part of their copy wrong. They make headlines too long, untarge ...
What I'd do if I was to start from scratch
November 29th, 2021 at 5:00 pm GMTView onlineFriend, A stereotype of a copywriter is that you need to be lonely. Quiet days. Evenings by yourself. No team to talk with. This was something I believed for a long time too. And even now I spend time writing copy by myself. Being alone to ...
The mistake that set me back a year
November 22nd, 2021 at 5:00 pm GMTView onlineFriend, Learning how to write copy is no easy task. It takes years of work to master the basics and is a process that never really ends. However, learning the right way will ensure you develop significantly faster. So what is the 'right wa ...
Learn from your failures
November 15th, 2021 at 5:00 pm GMTView onlineFriend, Growing up I was always fascinated by successful people. Athletes. Entrepreneurs. Musicians. There was something about them that always caught my attention. As a result I started studying them. I wanted to know what made them diffe ...