Subject: The copy mistake killing your conversions...
The copy mistake killing your conversions...
September 12th, 2022 at 5:00 pm BSTAnd examples of how to solve it View onlineFriend, Thought I'd do a small copy re-write for you today. A common problem I see most copywriters make is they only scratch the surface of the message they're trying to deliver. They'll complete a clever ...
Your catalyst to copywriting success is...
September 5th, 2022 at 5:00 pm BSTView onlineFriend, If you want to build your copywriting business quickly there's one thing that'll help you stand out: SOCIAL PROOF Once you have social proof to support your claims the whole game gets easier. But different types of social proof are ...
Want me to critique your copy?
August 29th, 2022 at 5:00 pm BSTView onlineFriend, Interested in a free copy critique? This week I've decided to do something a little different. I'm going to critique copy for 3 people signed up to my newsletter. To enter, all you need to do is reply to this email telling me a bit ...
This mistake is burning out new copywriters...
August 22nd, 2022 at 5:00 pm BSTView onlineFriend, I've seen new copywriters quit for many reasons. They can't land clients. Run into cash flow issues. Quit after a few rejections. But there's a big mistake most new copywriters make that nobody talks about. It's a mistake I made wh ...
Every great copywriter thinks this way
August 15th, 2022 at 5:00 pm BSTView onlineFriend, I recently started working with a coach, and in our first week we focused a lot on mindset. I learned a lot but noticed one thing kept coming up. It's the difference between average copywriters great ones. And it's not what you thi ...
Is recession good for copywriting?
August 8th, 2022 at 5:00 pm BSTView onlineFriend, In case you've been living in a cave for the past year, it's pretty obvious we're going into a global recession. A recession is when GDP falls for two successive quarters (sorry US government). This basically means economic activit ...
The perfect morning routine for copywriters?
August 1st, 2022 at 5:02 pm BSTView onlineFriend, Ever wondered what the perfect routine is for copywriters? There's a lot of information out there on how you can optimize your routine. Cold showers. Morning walks. The right foods. It can all be a little overwhelming. And persona ...
The framework for an offer that SELLS
July 25th, 2022 at 5:00 pm BSTView onlineFriend, If you're sending hundreds of cold emails a week and still failing to land meetings then this email is for you. Over the past few years I've learned that your offer is everything. It doesn't matter how good your skills are if you h ...
The secrets digital nomads don't talk about
July 19th, 2022 at 5:00 pm BSTIt's not all smooth sailing View onlineFriend, For the past 2 weeks I've been managing my business from Spain. And honestly, I love it. Tapas. Hot weather. Great work-life balance. But it's not all sunshine and rainbows. There are a few truths these ...
The copywriting "secret" everyone overlooks
July 11th, 2022 at 5:00 pm BSTView onlineFriend, Every week I look at around 5-6 different websites. Some have good copy. Some, not so good. But one thing that's always overlooked is the overall customer journey. The journey your customer has to take from your ads to typing in th ...