Subject: I made the biggest copywriting mistake
I made the biggest copywriting mistake
September 18th, 2023 at 5:00 pm GMTAnd now it's become a norm... It was 2019, and I'd just bought my first copywriting course. A complete copywriting noob, I jumped on the first freelancing platform I could find and looked at what other people were doing. It seemed like charging per ...
Why overworking might be killing your progress
September 11th, 2023 at 5:00 pm GMTIn my first year of business I bought into the whole hustle culture narrative. I thought I had to work all hours of the day to achieve my goals. And at first, it worked out well. Within 6 months I'd landed a few clients and I was making a stable inc ...
How understanding Awareness Levels can improve your sales
September 4th, 2023 at 5:00 pm GMTIn 1966 Eugene Schwartz created a model called the Five Stages of Awareness. These stages are a great way to tailor your writing to a particular audience. However, they can also be a little overwhelming. In this email I'll break down the five stages ...
The first 3 copywriting books you should read
August 28th, 2023 at 5:00 pm GMTMost others are a waste of time One of the most common questions I’m asked is what books are best for new copywriters. While there are 100’s out there, there are 3 I believe are better than any others. The first is Breakthrough Advertising by Eu ...
5 headlines that will help you improve conversions
August 21st, 2023 at 5:00 pm GMTThey've been used by the top copywriters for decades... You may already know that I'm not a fan of copywriting templates. Most make your writing sound robotic and will limit how much you learn from your writing process. That being said, these 5 temp ...
This discovery shocked the scientific community...
August 14th, 2023 at 5:00 pm GMTAuthority is a popular method used throughout advertising. Historically it came in the form of celebrity endorsements, though influencer marketing has recently become a popular alternative. But how effective really is it? This was the focus on a Yale ...
Why 75% of copywriters quit in their 1st year
August 7th, 2023 at 5:00 pm GMTAnd how you can avoid being another stat I've written copy for over 3 years. During that time I've made every mistake under the sun. I've submitted work with errors. I've failed to outperform the control. I've worked with cheap clients. But three ye ...
How to craft the perfect headline
July 31st, 2023 at 5:00 pm GMTThis is the bottleneck of most copywriters Just 20% of readers continue reading after a headline. Thats how ineffective 80% of headlines are. The reason? Most copywriters underemphasize the importance of their headlines. As a result they're often to ...
How social proof was used to commit one of the worst events in American history
July 24th, 2023 at 5:00 pm GMTAnd what you can learn from this as a copywriter Jonestown, Guyana, November 18, 1978. Over 900 individuals of the Peoples Temple voluntarily chose to take their lives. The incident became one of the largest mass deaths in American history. But why ...
How you can optimise your sales funnel
July 17th, 2023 at 5:00 pm GMTIt all starts with the first purchase You may have heard the sentence: The best people to sell to are those who have already bought from you At this point it's basically a platitude. But why is this the case? You see, as humans we're naturally cau ...