Subject: Feel like an imposter? That's because you are one...
Feel like an imposter? That's because you are one...
November 27th, 2023 at 5:00 pm GMTBut this isn't a bad thing... If you struggle with imposter syndrome (like many writers) it can be crippling. The constant self-doubt. The constant questions. The constant voice telling you you're not good enough. It's enough to make you want to qui ...
This story changed my perspective on life
November 20th, 2023 at 5:00 pm GMTIt was in my head for over a week... At a recent Jordan Peterson talk Jordan spoke about one of his clients. And the story completely changed my perspective about everything. The story started with a woman who had a rough start in life. Let's call h ...
This outreach strategy will teach you more than 99% of courses
November 13th, 2023 at 5:00 pm GMTAnd you get it for free ;) There's no nice way to say it... Most people's outreach sucks. It's damn right terrible. Generic messages. Annoying follow-ups. And begging behavior. But there's an easy way to stand out. And, it helps you become a better ...
3 things I learned at a Jordan Peterson talk
November 6th, 2023 at 5:00 pm GMTThis is your wake up call... Last Wednesday I attended a Jordan Peterson talk in London. If you don't know who he is, Jordan is a clinical psychologist, author and has built a brand around his views. After starting his show with classical music play ...
Are you making these 3 mistakes in your welcome sequence?
October 30th, 2023 at 5:00 pm GMTYou could be leaving thousands on the table... Most companies overlook the importance of their welcome sequence. They make a number of mistakes, 3 of which I see all the time. These mistakes are not only reducing brands' short-term revenue, but they ...
Steal my 5-step process for writing headlines
October 23rd, 2023 at 5:00 pm GMTYou'll craft the perfect headline every time... I sat there looking at the empty screen. After 10 minutes of brain fog I just couldn't find an idea for my headline. 30 minutes later... nothing. Despite noting down a few ideas I quickly deleted every ...
3 things I learnt during a half marathon
October 16th, 2023 at 5:00 pm GMTAnd how you can apply them to your business This weekend I ran my first ever official half marathon. Despite having several injuries over the past 2 months, I pushed through and hit my time target. Since this achievement I've had a lot of time to re ...
How I helped a brand increase its email revenue by 342% in 3 months
October 9th, 2023 at 5:13 pm GMTAnd how you can do the same This April, I started working with a supplement brand struggling with low email revenue. In just 3 months I increased their email revenue by 342%... All without constant sales and discounts. Here's how. When I started wor ...
How a TV star became one of the worlds most influential "doctors"
October 2nd, 2023 at 5:00 pm GMTIn the 1970s Sanka ran one of the most successful ads in the coffee industry. It was so successful that the ad ran for almost a decade. But what made it a success? The use of an authority figure... But not in the traditional sense. You see, at the ti ...
Want a free copy critique?
September 25th, 2023 at 5:00 pm GMTThis week I thought I'd do something a little different. As a thank you for signing up for my email list, I'm giving you the chance to get a free copy critique. All you need to do is reply to this email with: Your nameHow long you've been writingThe ...