Subject: Why 75% of copywriters quit in their 1st year
Why 75% of copywriters quit in their 1st year
August 7th, 2023 at 5:00 pm BSTAnd how you can avoid being another stat I've written copy for over 3 years. During that time I've made every mistake under the sun. I've submitted work with errors. I've failed to outperform the control. I've worked with cheap clients. But three ye ...
How to craft the perfect headline
July 31st, 2023 at 5:00 pm BSTThis is the bottleneck of most copywriters Just 20% of readers continue reading after a headline. Thats how ineffective 80% of headlines are. The reason? Most copywriters underemphasize the importance of their headlines. As a result they're often to ...
How social proof was used to commit one of the worst events in American history
July 24th, 2023 at 5:00 pm BSTAnd what you can learn from this as a copywriter Jonestown, Guyana, November 18, 1978. Over 900 individuals of the Peoples Temple voluntarily chose to take their lives. The incident became one of the largest mass deaths in American history. But why ...
How you can optimise your sales funnel
July 17th, 2023 at 5:00 pm BSTIt all starts with the first purchase You may have heard the sentence: The best people to sell to are those who have already bought from you At this point it's basically a platitude. But why is this the case? You see, as humans we're naturally cau ...
How a small favour doubled raffle ticket sales
July 10th, 2023 at 5:00 pm BSTAnd how you can use favours to double your results In 1971 Dennis Regan, a professor at Cornell University conducted a study on the effects of a small favour. In his study a volunteer was asked to rate several pieces of art along with another partic ...
The 3 skills that helped me double my income
July 3rd, 2023 at 5:00 pm BSTStruggling to improve your writing? This is for you When I first got started as a copywriter I fell into a trap... I was writing for hours every day and at first my writing was improving. But about six months in I started to stagnate. My writing was ...
Five things I wish I knew when I started copywriting
June 26th, 2023 at 5:00 pm BSTThese will help you level up your copywriting game Navigating the copywriting world can be a little overwhelming when you're getting started. Blog articles are telling you one thing, gurus are telling you another. Unfortunately, many of these people ...
How my first retainer became a nightmare
June 19th, 2023 at 5:00 pm BSTLet's test out the first month for $1.5k my new client said on our call. I was ecstatic. After weeks of cold emailing I'd finally landed my first email marketing retainer. Little did I know this feeling was about to turn into a nightmare... The first ...
Test this on your partner
June 12th, 2023 at 5:00 pm BSTIt's a great way to quickly build rapport Friend, For the past few weeks I've been studying neurolinguistic programming (NLP). The recent chapter I read focused on eye movements and how they can be used to determine what sense a person is using whil ...
How a walking holiday changed my approach to business
June 5th, 2023 at 5:00 pm BSTWho knew a walking could be so productive? Friend, I used to think that walking holidays were for old people. And honestly, I don't think I've ever been so wrong. Aside from stunning views and screen detoxing my latest holiday has helped me make a h ...