Subject: Finding Your Tribe While Growing Your Dojo...
Finding Your Tribe While Growing Your Dojo...
March 10th, 2016 at 7:35 am CDTFriend, Something you hear a lot of talk about these days among business and marketing "gurus" is finding your tribe... You'll hear guys like Seth Godin, Gary V, and even Guy Kawasaki talking about finding 1,000 true fans and building your tribe. The ...
Martial Arts Marketing Not Working? Try This...
March 9th, 2016 at 7:34 am CDTFriend, Have you ever spent a lot of money on a marketing project for your dojo, only to see it fail miserably? I know I have... The biggest marketing boondoggles that come to mind from my past include:Advertising on bus stop benches. It seemed like ...
Interesting Comments on TMA in MMA Article...
March 8th, 2016 at 9:01 am CDTFriend, So, I got some really interesting comments on yesterday's article about the "TMA in MMA" videos that have been floating around... here are a few of the more interesting comments, along with my responses. Joe C. said: "The only real differenc ...
Is This False Dojo Advertising?
March 7th, 2016 at 9:20 am CDTFriend, I just posted this article to the blog. Take a look, and let me know what you think by posting your thoughts in the comments. http://martialartsbusinessdaily.com/5908/is-this-false-dojo-advertising/ Until next time, Mike MassieMartialArtsBus ...
"Not Everyone Can Make The Final..."
March 4th, 2016 at 6:13 am CDTFriend, So here's something fun for this Friday's email... I don't usually go in for "cute" commercials, but this one had me rolling: https://youtu.be/cFsOti6L5GY Until next time, Mike MassieMartialArtsBusinessDaily.com Quick-start Guide to My Books ...
The Hidden Cost of DIY Dojo Marketing...
March 3rd, 2016 at 7:48 am CDTFriend, So today I'm going to talk about the hidden costs of DIY dojo marketing. But first, let me be absolutely clear about something. And that is, if all you can afford is DIY marketing, then do a crap-load of DIY marketing. I've seen some ugly mar ...
How Skinflint Marketing Costs Your Dojo Money...
March 2nd, 2016 at 7:19 am CDTFriend, So how can being a skinflint on your marketing cost you money? Because everything in business comes with an opportunity cost. In business, finance, and economics, "opportunity cost" is "the loss of potential gain from other alternatives when ...
Has The Internet Spoiled Martial Art School Owners?
March 1st, 2016 at 7:01 am CDTFriend, I know that the subject line of this email is kind of weird, so let me set this up for you. Today's email isn't so much about martial art school owners acting like spoiled kids... Nope. What it's really about is your willingness or lack of wi ...
Dojo Staff Training Wrap-Up...
February 29th, 2016 at 7:24 am CDTFriend, Alright, let's wrap up this staff training series with a few last suggestions regarding the care and training of employees... Make Sure They Know The Mission...When you bring on a new staff member, be sure that they know your school's mission ...
Master Ken vs. Javier Vazquez?
February 26th, 2016 at 7:36 am CDTFriend, Welcome to the gas chamber... https://youtu.be/imXy2JZI0Z4 Until next time, Mike MassieMartialArtsBusinessDaily.com Quick-start Guide to My Books and Resources:- Looking for a list of books and resources I've written? Click here! - Starting a ...