Subject: Why Dojo Owners Fail, Part V...
Why Dojo Owners Fail, Part V...
July 19th, 2016 at 8:20 am CDTFriend, Yesterday in our series on why dojo owners fail, I talked about school owners who "win the martial art school lottery" and then become consultants. I also wrote to you on the dangers of taking advice from someone who has achieved success more ...
Why Dojo Owners Fail, Part IV...
July 18th, 2016 at 8:52 am CDTFriend, We've been talking about reasons why dojo owners fail. Last week we talked about ego, attitude, and overhead. But today we're going to discuss something that screws up a good number of martial art school owners before they even get out of the ...
Crazy Historical Martial Arts Videos...
July 15th, 2016 at 6:36 am CDTFriend, Lately this samurai sojutsu sparring video has been floating around Facebook (you can see it on the MABD Facebook page here), and it got me curious about historical martial arts... So, I dug some cool videos up to share with you. :) In this f ...
Why Dojo Owners Fail, Part III...
July 14th, 2016 at 8:48 am CDTFriend, So we've been talking about reasons why dojo owners fail... Earlier this week I wrote to you about attitude and ego, and how those two factors can absolutely kill a school owner right out of the gate. Yesterday, I also briefly discussed overh ...
The Most Common Martial Arts Marketing Mistake?
July 6th, 2016 at 7:03 am CDTFriend, Probably the most common martial arts marketing mistake I see school owners make doesn't have a thing to do with marketing... Instead, it has to do with what you do after your ads and marketing starts working: http://martialartsbusinessdaily. ...
Martial Arts Podcast Flashback: Harley Elmore Interview...
July 5th, 2016 at 7:05 am CDTFriend, This is probably one of the most popular podcast interviews I've ever done. Mostly because Harley teaches martial arts that aren't generally considered to be popular fare--jeet kune do and kali. Yet, he has built a thriving school teaching th ...
Hope Is Not A Marketing Plan...
July 4th, 2016 at 7:09 am CDTFriend, Of course, I'm on vacation this week. If you live in the U.S., I'd like to wish you a very happy Independence Day. If not, well... happy just another day in July, I guess. Anyway, I promised to send you links to a few articles on the MABD bl ...
Why Ninjas Don't Buy Their Swords From HSN...
July 1st, 2016 at 6:49 am CDTFriend, This never gets old, and the guy's expression when he says, "emergency surgery" is priceless: https://youtu.be/7e77oXjFkIs Have a good weekend, and remember - don't buy cheap steel. Until next time, Mike MassieMartialArtsBusinessDaily.com Qu ...
Should You Start A Martial Art School?
June 30th, 2016 at 7:01 am CDTFriend, Sometimes martial arts instructors are unsure whether or not they should open their own school. Obviously, there are some risks involved, but there are benefits too. So for today's email, I thought I'd run down some of the benefits and drawba ...
The Politically Neutral Dojo...
June 29th, 2016 at 7:18 am CDTFriend, Moral outrage seems to be everybody's new side hustle lately. Only problem with it is, it doesn't pay very well. In fact, it might just cost you business. But everyone has a stump to stand on today, what with social media being what it is. ...