Subject: Why Marketing Your Dojo Takes More Than Luck...
Why Marketing Your Dojo Takes More Than Luck...
August 2nd, 2016 at 7:45 am CDTFriend, Next week I'm going to be finishing up our series on why martial art schools fail by discussing marketing, and how poor or insufficient marketing can tank a dojo, while good marketing (and doing plenty of it) can make a dojo a success. I beli ...
Going From 50 Students to 150 In A Year...
August 1st, 2016 at 6:50 am CDTFriend, I'm out of the office again this week, so I'll be sending you links to podcasts and articles from the blog all week long. Again, this is all useful stuff, so don't overlook it. Today's link is to a podcast episode I recorded several months ba ...
Why Size, Strength, and Age Matter in Combat Sports...
July 29th, 2016 at 8:02 am CDTFriend, This is an old Gracie Breakdown video, but I thought it was worth sharing. In it, Rener talks about why size, strength, and age matter in jiu-jitsu (and combat sports in general). It's funny, because as aging instructors this is something tha ...
Why Dojo Owners Fail, Part XI...
July 28th, 2016 at 9:02 am CDTFriend, Today's email is going to be short and sweet, because I'm going to share with you one of the simplest ways to solve a common cause of cash flow issues school owners face. When I started my first dojo, I was plagued with slow and late payments ...
Why Dojo Owners Fail, Part X...
July 27th, 2016 at 7:10 am CDTFriend, Yesterday I wrote to you about martial art school owners who are too nice, and who let their students skate on tuition, causing cash flow issues that hurt their dojo. But I also briefly mentioned the topic of today's email, which is another c ...
Why Dojo Owners Fail, Part IX...
July 26th, 2016 at 8:08 am CDTFriend, Yesterday I spoke to you about faulty operational strategies that lead to cash flow issues, that in turn can greatly contribute to the failure of a martial art school. This week I'm going to go over several reasons why martial art schools end ...
Why Dojo Owners Fail, Part VIII...
July 25th, 2016 at 8:10 am CDTFriend, Over the last few weeks we've been discussing reasons why dojo owners fail. Sometimes they fail due to errors in their mental attitude toward business. I've written to you about these common mental mishaps in past emails in this series. Some ...
When Someone Says, "I'm Too Old For Martial Arts..."
July 22nd, 2016 at 6:44 am CDTFriend, The next time someone tells you, "I'm too old to do martial arts," show them these clips: 75-Year-Old Man Karate Demo: https://youtu.be/wkrgHZTOw0o 100+ Year-Old Taoist Martial Arts Sifu: https://youtu.be/qIWw5sF-7fo 70-Year-Old Judo 10th D ...
Why Dojo Owners Fail, Part VII...
July 21st, 2016 at 7:13 am CDTFriend, In case you're just joining us, the theme of our current newsletter series is why dojo owners fail. Today I'm going to talk about one of the more common reasons, which is also something that tends to affect instructors who have been around f ...
Why Dojo Owners Fail, Part VI...
July 20th, 2016 at 7:01 am CDTFriend, So lately in the newsletter we've been discussing reasons why martial art school owners fail... Now, let's talk about ethics. Winners Never Cheat, And Cheaters Never Win... Sort Of Well, I suppose Lance Armstrong proved that old saying wrong, ...