Subject: How A Cause Can Build Your Tribe...
How A Cause Can Build Your Tribe...
March 24th, 2016 at 6:08 am CDTFriend, Values are powerful. However, most people don't understand them. Heck, many people don't even know what their values are... Even so, shared values create strong bonds in tribes. That's why it's so critical that you know what your values are, ...
How An Idea Can Build Your Dojo's Tribe...
March 23rd, 2016 at 8:10 am CDTFriend, Yesterday I shared Seth Godin's definition of a tribe with you: "A tribe is a group of people connected to each other, to an idea, and to a leader." The connection part is something we're going to discuss later, because you need to keep your ...
Why People Join Tribes (And Why They Aren't In Yours)
March 22nd, 2016 at 7:48 am CDTFriend, So why do people join tribes? Well, I'll tell you this - it's not just because they see a group and decide they want to join. The motivation typically runs deeper than that. Tribes are generally made up of people who bond under a united cause ...
Why Would Someone Join Your Dojo?
March 21st, 2016 at 7:31 am CDTFriend, Sometimes, a little introspection is called for. So, the question of the day is, "Why would someone join your dojo?" I know you're probably inclined to answer with one of the most common reasons people give you when they join your school:To l ...
Why The Best Self-Defense Techniques Are Illegal...
March 18th, 2016 at 9:18 am CDTFriend, We've all heard that old line, "We don't compete because our art is too deadly." Heh. Right. But there is some truth to the fact that the best self-defense techniques are often illegal in competition... and for good reason. Enjoy: https://you ...
Should Your Dojo Offer a Guarantee?
March 17th, 2016 at 8:58 am CDTFriend, Should your dojo offer a guarantee? If you were to ask me that question, I'd say, "It depends."Do you believe in the quality of your service?Do you believe that you can deliver the benefits you promise in your ads?Do you trust that the majori ...
Making Your Dojo Stand Out From The Crowd...
March 16th, 2016 at 8:10 am CDTFriend, So far this week we've talked about so-called "tribal marketing" - what it is and why it's important. And, we've discussed brand identity, brand image, and brand differentiation. Now, let's talk about communicating your competitive advantage ...
Brand Differentiation for Dojo Marketing...
March 15th, 2016 at 9:40 am CDTFriend, Quick recap of yesterday's email:Finding your tribe starts with defining your brand identity.Brand identity is how you want to be perceived by consumers. Brand image is how your brand is actually perceived by consumers.Often, the two are far ...
What The Heck is Tribal Martial Arts Marketing?
March 14th, 2016 at 9:33 am CDTFriend, So we're talking specifically over the next several emails about finding a tribe of people in your local community that you can convert into raving fans and brand ambassadors. I know that sounds like a lot of marketing-speak, so let me put it ...
The First Triple Threat Champion Fighter?
March 11th, 2016 at 7:43 am CDTFriend, Interesting story here on Reshat Mati, a teenage fight phenom with multiple titles in boxing, Muay Thai, and grappling. I'm not much for training kids like adult pros, but he seems to be no worse for the wear. His attitude won me over, too - ...