Subject: Beliefs, and Growing Your Dojo...
Beliefs, and Growing Your Dojo...
April 6th, 2016 at 7:25 am CDTFriend, Beliefs are a funny thing. They can empower us, or limit us. I'm sure you've seen it before... that student who thinks they can't kick that high, pull off that submission, beat that guy, or break those boards. Then another student who is les ...
Fads, and Growing Your Dojo...
April 5th, 2016 at 8:10 am CDTFriend, Every so often, someone will contact me and say something like, "Hey, have you seen what Master so-and-so is doing? What do you think about that?" My answer is always the same. Avoid getting distracted by fads, and focus on what really matter ...
Dojo Biz Tips: How Like Attracts Like...
April 4th, 2016 at 8:24 am CDTFriend, This is kind of a follow up to my recent email series on tribal marketing. Folks, the martial arts industry - and martial arts instructors in general - are an interesting bunch of people. Some of us are nerds. Some of use are jocks. Some of u ...
Scratch Sullivan thanks you...
April 2nd, 2016 at 12:56 pm CDTNews and updates from M.D. Massey, author of THEM ...
Shameless Plug For My New Fiction Novel...
April 1st, 2016 at 6:34 am CDTFriend, I don't do this often, but my new fiction novel just dropped and I thought some of you might be interested in checking it out. It's the second book in the Scratch Sullivan series, and a prequel to the first book. This series is a mash up of m ...
Recap of Tribal Marketing For Dojo Owners...
March 31st, 2016 at 6:33 am CDTFriend, Alright, so let's do a recap of what we've been talking about for the last three weeks:Tribal marketing is about building your reputation in your community.For a dojo owner, building a tribe means gaining 1,000 raving fans in your local commu ...
Getting Your Dojo's Tribe Connected...
March 30th, 2016 at 6:08 am CDTFriend, So how you do get your tribe connected with one another? Obviously, there will always be some amount of connection going on right in your dojo. Students chat after class, moms converse in the front lobby, and dads... well they grunt and nod a ...
Helping Your Dojo's Tribe To Communicate...
March 29th, 2016 at 7:05 am CDTFriend, Remember that a tribe is "a group of people connected to each other, an idea, and a leader." So, if you want your tribe to stick, you need to help them communicate. But first, you need to connect them to you and a central idea. How do you do ...
Leading Your Dojo's Tribe...
March 28th, 2016 at 6:43 am CDTFriend, Last week I touched briefly on leading your tribe. This week I'm going to talk more on that topic, and then I'm going to discuss how to get your tribe communicating outside of class. Tribes follow leaders, plain and simple. Remember Seth Godi ...
One Of The Coolest Fights I've Seen...
March 25th, 2016 at 6:10 am CDTFriend, This is one of the coolest things I've seen... Here you have two MMA fighters, one of them obviously much more experienced and skilled than the other. Watch what happens when one fighter is clearly dominating the other: https://youtu.be/hamWc ...