Subject: If You're Losing Prospective Students To Other Schools, Read This...
If You're Losing Prospective Students To Other Schools, Read This...
January 7th, 2015 at 7:28 am CDTFriend, An instructor contacted me the other day to vent about how he was spending a lot of time on the phone with prospective students, explaining why people should train at his school instead of with his competitors... ...and yet, instead of joini ...
660 Adult Students In One Location... Are You Kidding Me?
January 5th, 2015 at 3:37 pm CDTFriend, Hey folks, I'm back after my holiday hiatus, and I have an awesome podcast episode for you today... Last week I interviewed Mark Slane of the U.S. Krav Maga Association, and man... this guy has built some crazy numbers by teaching krav maga i ...
Friend, 7 Ways To Grow Your Dojo In 2015...
December 26th, 2014 at 3:27 pm CDTFriend, I just uploaded the latest podcast episode to iTunes this morning. Admittedly, I'm taking "taking it easy" to an extreme this holiday season. I spent most of yesterday in a turkey coma after dinner with the in-laws, and I have to say that it ...
Merry Christmas From Mike Massie!
December 25th, 2014 at 9:47 am CDTFriend, Mike Massie here... I just wanted to write a quick note to wish you and yours a very Merry Christmas. ...
What Was It Like Training With Karate Legend Joe Lewis?
December 19th, 2014 at 4:45 pm CDTFriend, Hey folks, in this latest edition of the Martial Arts Business Podcast, I'm interviewing Kevin "The Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe Lewis Fighting Systems, and a former ...
Martial Arts Schools, Christmas Parties, and Customer Appreciation...
December 18th, 2014 at 11:21 am CDTFriend, If your boss charged you a fee to attend the company Christmas party, would you go? Or, perhaps a better question is, would you be offended by that? Or, what if your doctor or mechanic sent you an invitation to a holiday party for all their ...
New Martial Arts Business Podcast Episode - Leads, Leads, Leads!
December 17th, 2014 at 7:40 am CDTFriend, Alright folks... a new martial arts business podcast episode is now available on the blog and on iTunes. In this week's episode, I explain why you MUST follow up on your leads promptly if you want to grow your school. Plus, I give the skinny ...
Why People Don't Search Online For Martial Arts...
December 15th, 2014 at 2:55 pm CDTFriend, We've been talking about why the average person isn't interested in martial arts, and about how most are interested in learning self-defense. And when they're shopping for self-defense classes, most people DON'T search for "martial arts" on ...
What Are People Willing To Pay For Self-Defense?
December 13th, 2014 at 8:59 am CDTFriend, This email didn't go out yesterday. Call it technical difficulties, but it was probably more due to human error... :) Anyway, what I wanted to discuss with you is what people are willing to pay to have peace of mind. Because that's really w ...
How To Make A Living Teaching Without Opening A Dojo...
December 11th, 2014 at 1:57 pm CDTFriend, If you think I'm off my ever-lovin' rocker for claiming you can make a living teaching without opening a school, then you'll want to listen to today's podcast episode... In it, I interview Mr. Christopher Folmar of American Defensive Arts Aca ...