Subject: How To Know If You're Going The Wrong Direction With Your Dojo...
How To Know If You're Going The Wrong Direction With Your Dojo...
September 15th, 2015 at 6:50 am CDTFriend, So how do you know if you're building the wrong type of dojo? I did this many, many years ago - or at least, I was headed that way until circumstances forced me to stall my plans. I'd signed a lease on a 4,500 square foot space that was being ...
The Straight Path To Dojo Success?
September 14th, 2015 at 6:33 am CDTFriend, This weekend I conducted a very interesting interview for The Martial Arts Business Podcast, and it reminded me of how we don't always take the path we first chose for ourselves while on our way to success. What's really interesting about thi ...
Why I Beat Sensei Yes To A Bloody Pulp...
September 11th, 2015 at 10:27 am CDTFriend, Years ago when I started my first successful school, I was "Sensei Yes". I said "yes" to everything, because I thought it would:Make my students like me more -Keep my students happy -And help me retain students -I was so very wrong about that ...
Priorities And The Life Of A Martial Art School Owner...
September 10th, 2015 at 9:48 am CDTFriend, One thing I hear over and over again from martial art school owners is that they often feel like they have too much work and not enough day. "There's always so much to do," they say. "I feel so overwhelmed." Here's my take on overwhelm. If yo ...
Let Me Tell You About Pareto-Ryu Martial Arts...
September 9th, 2015 at 9:55 am CDTFriend, Pareto-Ryu Martial Arts is not some new ultimate style, or a modern expression of an ancient martial arts... Nope. It's my tongue-in-cheek nickname for any martial art school that's managed by following the economic principles of one Vilfredo ...
Work Smaller, Not Harder In Your Dojo?
September 8th, 2015 at 6:42 am CDTFriend, Yesterday I sent you a bunch of links to articles that I've written over the years around the topic of working smarter and not harder. Well, for the rest of the week I decided it would be a good idea to delve a bit deeper into the central the ...
Happy Labor Building Your Dojo Day...
September 7th, 2015 at 7:31 am CDTFriend, Today is Labor Day in the United States, a holiday created out of thin air by the labor unions to celebrate the accomplishments of the glorious worker proletariat, or some such... I don't go in for all that commie pinko crap, so instead of se ...
Telling The Story of Your Dojo So It Sticks...
September 4th, 2015 at 12:05 pm CDTFriend, In the book, "Wired For Story", author Lisa Cron makes a very compelling case for applying discoveries in neuroscience to make your stories more compelling and immersive. Throughout the book, Cron mixes scientific research with tips on writin ...
How To Get More Students In Your Dojo By Telling Your Story...
September 3rd, 2015 at 12:00 pm CDTFriend, In my last couple of emails we talked about why you need an inspiring mission to fuel you... ...and, we also talked about how that can provide you with a legitimacy and uniqueness that will set you apart from other dojos and instructors. It's ...
"What Makes Your Dojo Different From XYZ Dojo Down The Street?"
September 2nd, 2015 at 9:03 am CDTFriend, "So, what makes your dojo different from every other school in town?" Ever had someone come in your school and ask you that? Sure, it can get your hackles up... but it's actually a legit question for a new or prospective student to ask. Unfor ...