Subject: 3 things I learnt during a half marathon
3 things I learnt during a half marathon
October 16th, 2023 at 5:00 pm BSTAnd how you can apply them to your business This weekend I ran my first ever official half marathon. Despite having several injuries over the past 2 months, I pushed through and hit my time target. Since this achievement I've had a lot of time to re ...
How I helped a brand increase its email revenue by 342% in 3 months
October 9th, 2023 at 5:13 pm BSTAnd how you can do the same This April, I started working with a supplement brand struggling with low email revenue. In just 3 months I increased their email revenue by 342%... All without constant sales and discounts. Here's how. When I started wor ...
How a TV star became one of the worlds most influential "doctors"
October 2nd, 2023 at 5:00 pm BSTIn the 1970s Sanka ran one of the most successful ads in the coffee industry. It was so successful that the ad ran for almost a decade. But what made it a success? The use of an authority figure... But not in the traditional sense. You see, at the ti ...
Want a free copy critique?
September 25th, 2023 at 5:00 pm BSTThis week I thought I'd do something a little different. As a thank you for signing up for my email list, I'm giving you the chance to get a free copy critique. All you need to do is reply to this email with: Your nameHow long you've been writingThe ...
I made the biggest copywriting mistake
September 18th, 2023 at 5:00 pm BSTAnd now it's become a norm... It was 2019, and I'd just bought my first copywriting course. A complete copywriting noob, I jumped on the first freelancing platform I could find and looked at what other people were doing. It seemed like charging per ...
Why overworking might be killing your progress
September 11th, 2023 at 5:00 pm BSTIn my first year of business I bought into the whole hustle culture narrative. I thought I had to work all hours of the day to achieve my goals. And at first, it worked out well. Within 6 months I'd landed a few clients and I was making a stable inc ...
How understanding Awareness Levels can improve your sales
September 4th, 2023 at 5:00 pm BSTIn 1966 Eugene Schwartz created a model called the Five Stages of Awareness. These stages are a great way to tailor your writing to a particular audience. However, they can also be a little overwhelming. In this email I'll break down the five stages ...
The first 3 copywriting books you should read
August 28th, 2023 at 5:00 pm BSTMost others are a waste of time One of the most common questions I’m asked is what books are best for new copywriters. While there are 100’s out there, there are 3 I believe are better than any others. The first is Breakthrough Advertising by Eu ...
5 headlines that will help you improve conversions
August 21st, 2023 at 5:00 pm BSTThey've been used by the top copywriters for decades... You may already know that I'm not a fan of copywriting templates. Most make your writing sound robotic and will limit how much you learn from your writing process. That being said, these 5 temp ...
This discovery shocked the scientific community...
August 14th, 2023 at 5:00 pm BSTAuthority is a popular method used throughout advertising. Historically it came in the form of celebrity endorsements, though influencer marketing has recently become a popular alternative. But how effective really is it? This was the focus on a Yale ...