Subject: My advice to new copywriters
My advice to new copywriters
March 14th, 2022 at 5:00 pm GMTView onlineFriend, When I first started copywriting I had a bad habit of comparing myself to others. I wanted to become a great writer, but it seemed like everyone else was a level above me. I'd sign a $2k client, they'd sign a $4k client. I couldn't ...
Why you need to build a customer profile
March 7th, 2022 at 5:00 pm GMTView onlineFriend, Last week I signed a new client. They wanted me to re-write their landing page and email flows. The founder came to me stating that his site was getting traffic but not converting. I headed over to the site to take a look and strai ...
Perfection is slowing your progress
February 28th, 2022 at 5:00 pm GMTView onlineFriend, Achieving your best is always something you should strive for. However, at some point aiming for 'perfection' in your work can almost become procrastination. This is something I realised after a year or so of writing. I would spend ...
Don't let your work control your happiness
February 21st, 2022 at 5:00 pm GMTView onlineFriend, Last week covid kicked my ass. I'd seen so many people fight it off in a day or two get back to work. My experience was completely different. I had a fever, brain fog and struggled to walk up the stairs. I couldn't work all week. I ...
I fired a client
February 14th, 2022 at 5:00 pm GMTView onlineFriend, Last Monday I fired a client. They paid well but the red flags were starting to mount. The first month I worked with them was great. Their briefs were clear, communication was good I got them some good results. The second month som ...
The correct way to network
February 7th, 2022 at 5:00 pm GMTView onlineFriend, Networking at the bottom can be difficult. You're stuck at the bottom and levelling up can appear difficult. So what can you do? Most people go about it the wrong way. They want to gain something from nothing. My network only impro ...
How to price your services
January 31st, 2022 at 5:00 pm GMTView onlineFriend, One of the most common questions I'm asked is How should I price my services? In my opinion there are three strategies you can start with: 1- Price per word (The worst option) 2- Price per hour (Better but still not great) 3- Pric ...
Setbacks are part of the process
January 24th, 2022 at 5:00 pm GMTView onlineFriend, At the start of this year I was on fire. I landed a huge client, was training BJJ 6 times a week felt amazing. This was the general feeling for the first two weeks. Then something changed. I got home from training one evening and I ...
Boom & bust vs steadiness
January 17th, 2022 at 5:00 pm GMTView onlineFriend, In 1911 Britain raced Norway to become the first country to reach the South Pole. One expedition would end in victory and the other, disaster. The British team was led by Robert Falcon Scott, who recruited men from his original Ant ...
This is more important than signing new clients
January 10th, 2022 at 5:00 pm GMTView onlineFriend, Nearly every page on Twitter will tell you how to land clients. They'll outline the strategies you can use. The outreach methods. The templates. But they don't tell you the most important part of business. Keeping your clients. The ...