Subject: The power of rest
The power of rest
December 20th, 2021 at 5:00 pm BSTView onlineFriend, I've been extremely busy with clients the past few weeks. Helping launch NFT projects, writing copy for crypto companies and landing pages for supplement stores. Although I've loved every minute of it, I'm feeling a bit exhausted. ...
The mindset shift needed for success
December 13th, 2021 at 5:00 pm BSTView onlineFriend, When I went solo as a copywriter I expected the world to support me. I was excited, hungry and ready to take on a whole new chapter in my life. What happened was the opposite of my expectations. Many of my friends became distant. M ...
5 tips to make your headings stand out
December 6th, 2021 at 5:00 pm BSTView onlineFriend, Your headline is the most important part of your copy. Without a great headline, your copy will never be read (let alone convert). And still, many copywriters get this part of their copy wrong. They make headlines too long, untarge ...
What I'd do if I was to start from scratch
November 29th, 2021 at 5:00 pm BSTView onlineFriend, A stereotype of a copywriter is that you need to be lonely. Quiet days. Evenings by yourself. No team to talk with. This was something I believed for a long time too. And even now I spend time writing copy by myself. Being alone to ...
The mistake that set me back a year
November 22nd, 2021 at 5:00 pm BSTView onlineFriend, Learning how to write copy is no easy task. It takes years of work to master the basics and is a process that never really ends. However, learning the right way will ensure you develop significantly faster. So what is the 'right wa ...
Learn from your failures
November 15th, 2021 at 5:00 pm BSTView onlineFriend, Growing up I was always fascinated by successful people. Athletes. Entrepreneurs. Musicians. There was something about them that always caught my attention. As a result I started studying them. I wanted to know what made them diffe ...
How to stand out in the market
November 8th, 2021 at 5:00 pm BSTView onlineFriend, It's no secret that the copywriting market is saturated at the bottom. People bidding on the lowest price till they can't profit anymore. It's a game created for you to lose. So how can you stand out? How can you level up and charg ...
How to land retainer clients
November 1st, 2021 at 5:00 pm BSTView onlineFriend, The other day I spoke with a copywriter/ He said he has an issue signing retainer clients. He would complete single projects in a few days. The day after he'd be looking for more work. This is a problem that many copywriters experi ...
How you can double conversions
October 25th, 2021 at 5:00 pm BSTView onlineFriend, A big mistake new copywriters make is trying to sell product features. They think a cool new feature will help them stand out in the market. Unfortunately, this is the wrong way to look at copywriting. Customers don't care about yo ...
How grind culture can damage your writing
October 18th, 2021 at 5:00 pm BSTView onlineFriend, If you're in business you already understand the emphasis on grind culture. Work 18 hour days. Sleep for 4 hours. Only focus on your goals. Now it's true that you'll never achieve anything if you don't work for it. But you do yours ...