Subject: Content Marketing 101: Separating Fact from Fiction

Common myths and crucial advice about posting online that will change your approach for better results...

In the bustling world of entrepreneurship, content marketing has emerged as both a lifeline and a labyrinth.

It's a lifeline because it promises to connect businesses with their target audience, fostering engagement and brand loyalty.


It’s a labyrinth because many entrepreneurs fall into a frustrating maze of wasted time and resources when it comes to posting online.


We know content marketing is important for business growth so we dive headfirst into the ocean of content creation, posting relentlessly (or not enough! 😜), without seeing any results.


Believe me, I’ve been there. 🙋🏻‍♀️


It’s a common tale.


Today’s video will help you navigate through the stormy seas of content marketing to unveil strategies that truly work.


In this video, I share advice from over a decade of content marketing experience. You’ll learn:


  • What content marketing is and what it isn’t

  • 3 common myths that lead people astray with their content marketing

  • A more purposeful approach to content marketing so your business can start seeing some real results


Click below to watch the video 👇🏻

(you can also click here to watch the video if the image doesn't show for you)


Have a wonderful week!


Auret Esselen & Jewel Tolentino


Founders, Essetino Media



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