Hey there!
I've just posted my recipe for Scottish porridge in a Facebook group for the chance to win lifetime membership of a new marketing forum owned by a Scotsman...
It's an odd competition I know, but I have porridge for breakfast every morning (yum!) and have pretty much perfected the recipe...
Well it's perfect for me, although possibly not the most traditional...
I add blueberries to it and banana and so much cinnamon that it sends my eldest daughter scurrying for cover whenever I make it. Lol!
Hubby loves it too, but I'm well aware that the chances of a true Scotsman judging it to be the "perfect porridge" are somewhere between slim and non existent...
I can almost imagine the look on his face when he sees my post...
Probably much the same as mine when I think of traditional Scottish porridge - made with water and salt. Ick! x-/
Still, if I can introduce just one other person to the wonder that is blueberry and banana porridge, then my life's work will be complete ;)
This got me to thinking...
You will never be able to find the perfect recipe for everyone in your online marketing...
So never be afraid to be yourself online.
Or offline for that matter.
If you put your personality into whatever you do, some people will love it and some will hate it...
But the ones who like your personality, the ones who really gel with you are the ones who are likely to become lifelong fans, customers and maybe even friends.
You can never be all things to all people.
So pick your target audience carefully and reach out to them directly.
For then it will be like you are a long lost friend and they will follow you to the ends of the Earth...
Oops there's a hint of dramatic license there, but you get my drift :)
So give some thought to finding your Blueberry & Banana Porridge...
What makes you unique and how can you make yourself stand out online...
How you can connect better with your ideal audience?
And don't worry about losing a few people along the way. They probably never would have bought from you in the first place :)
Until next time...
Sally "perfect recipe" Lazarus
PS. Matt Garrett's Photoshop Masterclass still has at least 60% off SRP. Matt has one of the best teaching styles I have ever come across and makes Photoshop seem almost easy! I have learned more in a couple of hours from his course than in a whole term's evening classes. Click the link below to check it out:
==> http://sallylazarus.com/psmasterclass/
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==> http://www.techspot.com/downloads/3689-adobe-photoshop-cs2.html
PPPS. In case you were wondering, this is how I make the porridge I have for breakfast every morning. It's super yummy :) I use rice milk, but you could use cow's milk or water instead.
40g Whole Rolled Oats
220ml Rice Milk
Pinch sea salt
Cinnamon to taste (approx 1 tsp)
40g Blueberries
Half a banana, sliced
Honey to taste (approx 1 tsp)
Mix oats, rice milk and salt in a saucepan. Bring to boil. Sprinkle on cinnamon to taste and mix in well. Add blueberries and simmer, stirring occasionally until porridge thickens, blueberries start to split and colour starts to turn purple. Add more rice milk if necessary for desired consistency. Finally stir in sliced banana and honey to taste and enjoy :)
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About the Author: Sally Lazarus is an Internet Marketer, wife, mother and massive geek…
She started out as a programmer many moons ago, before the Internet as we know it today was born… No, not when dinosaurs roamed the Earth! She's not that old! How rude! :P
She's been working online since late 2011. She doesn't claim to know it all. She's still learning too, but she wants to share her knowledge with you and help you succeed online.
She's an ethical marketer and loves helping people to reach their goals. When she sends out a promotion it will always be well thought out, even if it means sending it a day or two after launch.
She will investigate it properly beforehand, get hold of a review copy or buy it herself. She wouldn't recommend anything that she didn't believe in or wouldn't use herself.
Her aim is to save you time by doing the research for you, to make it easier for you to figure out if a particular product is likely to be able to help you reach your goals.
Sally Lazarus:
>> http://sallylazarus.com
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