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List-buiding or community building |
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| Friend, I am grateful for you and our connection, and for the new members of our community.
You probably know the term "list-building." If not, it is a term that refers to building an email list. I understand the value of "growing your list," but the idea just seems so cold and distant.
For me, it feels better to speak in a gentler, more compassionate way of what the list represents. Each name represents someone who wants to connect with me or what I share, e.g., a tele-class, guided meditation or coaching service. I am honored for the connection and want to nurture this connection. Together, each person contributes to what has become a community. This reminds me that, I am not growing a list, I am creating community. I do not do it alone. I am the means by which each of us comes together to create our community.
Coming from this place of connection and community changes everything. It changes my perspective on my communication, sales, the content of my email and marketing, and the language I use. It feels more personal and connected.
I no longer what to shout, or put stuff out there. I want a gentler more loving approach to connect and share. I realize it is less about selling and more about serving. My intention is for a two-way conversation. This is one of the reasons I have let go of my resistance to Facebook and started connecting in both private groups and public pages. These groups allow the wonderful heart-centered people that have come into my circle to connect with me and with each other. In this way, we can support and celebrate each other.
The video I recreated for my new program is an example of how this perspective is affecting me and this heart-centered, gentler way of being with my marketing and communications. For example, with this in mind, I recreated the video below and added music to invite and soothe. (thanks to my daughter for this addition) For those of you who know me, I want to connect and guide people to slow down to speed your success. Would love to hear what you think and feel after watching. (email me or visit my Facebook page)
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In the future, you will see new ways I am creating to share this gentler, more loving approach to marketing and ways for us to connect. I am seeking topics, ideas, practices and different media to make this happen. Your suggestions are welcome.
I invite you to visit my website and check out the calendar of events so you can plan ahead and keep in touch. (sometimes the calendar is glitchy and doesn't hold the event, but most times it works, so also watch your email for invites) Some events are membership-specific to Retreat Muse Studio or Virtual RetreatU, but many are gratis and open to my community. I invite you to join me for a free call, virtual retreat, solstice or equinox celebration, Wisdom Tea meditation, and more.
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Two upcoming programs reflect the changes I am making to relate to this way of being in life and work. They are:
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| Friend, Thank you for taking the time to read my email, click the links and connect with me. I am grateful for our connection in word, act and spirit. I love finding resources, sharing the lessons I learn and the people I believe will help you create a more soulful and empowered life and biz. Please share your suggestions for resources you would like to share by email or Facebook. It takes a village and I want to share in this village with you.
Wishing you the joy of a heart-centered, joyFILLED life and business.
From my heart to yours,
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