Key insights you'll want to remember
⚡ Email timing is everything
Emails sent between 4-5 AM have the highest open rates because they land at the top of your recipient’s inbox first thing in the morning.
While AI can assist with creating emails, human-created content still outperforms AI, especially in personalization and engagement.
⚡ Bot activity is on the rise
Bot clicks and opens are inflating email metrics. Be sure to analyze your click maps to filter out this artificial activity and focus on real engagement.
