How is working with accountants like working with SMART Recovery employees? No, this is not setting up a punchline. SMART’s Director of Marketing, Anna Marie Murphy, provides a convincing answer. “My last job was with a CPA firm whose structure was really similar to SMART’s. Both have lots of representatives out in the community who need support promoting services and succeed best when there is a strong brand presence behind them, training resources available, and good materials they can share.” In other words, a great marketing team working on their behalf. |