Subject: What's in a name? Just don't let it be Bolt!

There are so many badly named companies out there (and if I may say, tech seems to have such a large percentage of them!) 
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What's in a name? Just don't let it be Bolt!
Hi!

Okay, let's face it, naming your company is hard!  But it's important.  Last week, online watchers noted that two startups, both named "Bolt", from very different industries, each raised about the same amount of money from VC's ($67 and $68 million respectively).  One is an Estonian ridesharing, food delivery, and scooter business, the other is a San Francisco based company aiming to make the perfect online checkout process.  Really?  You couldn't come up with something more interesting?  There wasn't anything cooler in Estonian?...

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