Hi!

Getting noticed is a HUGE part in running a startup, you won’t get anywhere without being noticed! Press Relations (PR) is one powerful way to help you get noticed! PR, Do it right.

First, make sure you have something (new) to say!  But remember that something can be a good PR strategy - one that shares your "story" and lays it out over time.  Of course it can be a new product, new innovation, customer traction, tradeshow, demo, award etc.  Some folks will say that if you don't get major stories, a PR campaign has failed, but the reality is, putting press releases "out there" and having them picked up on websites, LinkedIn etc starts to get people hearing and seeing about you, so that when you are ready to connect with journalists about very specific story lines, you aren't a "dark horse". To me that's worth an investment of some time and money...

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