Subject: Proxy Markets

Proxy markets are worth taking a look at, it's a market that is a substitute for, or competitor to, the product/service you are introducing.
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Proxy Markets
Hi!

I've written about Market Research, and getting snippets of market research data from the "big guys, BUT by the time the big research firms have written a report about a market, it's no longer a new market!  True innovations happen before it's being reported on and before its being forecast. This can be hard as you pitch to investors when you’re doing a startup. For example, with the startup DoBox Inc. in 1999, there were about 1 million broadband internet customers in North America, but the hockey stick sure looked good! There were hardly any home networks, and investors didn’t believe the broadband hockey stick (which has, of course, materialized almost beyond imagination) when few people believed in home networks (which continue to grow and explode)...

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