According to recent Facebook official post, people spend, on average, 1.7 seconds with a piece of content on mobile and 2.5 seconds on desktop.
So let’s face it, in this fast-paced environment, without some kind of "scroll-stopping" content, your posts and ads are going to be almost invisible.
(And non-appealing posts or ads content is one of the main factors why majority of marketers fail to generate viral traffic and lose money on facebook ads.)
You see while scrolling through their news feed, people barely glimpse over regular images/photos unless they are really eye catching -
Equally most scrollers won't commit to watching a video.This is why big brands like
Apple,
Netflix,
Canon,
Mercedes-Benz,
Dior, and others started using cinemagraphs, which are special blend between an image and a video.
Cinemagraphs are living photos that look like a still photographs but have a moving part, which loops forever.
But this isn't just about Facebook or ads... "Scroll-stopping" content is even more important for free viral traffic because it skyrockets social shares by
both making people pay attention and
giving them amazing content to share.
So if you want your content to be shared and go viral, there is no better way than to use cinemagraphs right now before everybody else starts using them.
Unfortunately, without the right tool, a cinemagraph is difficult to create and it could take days to make just one...unless you have new
FlickGraph software which just released today :)
All it take is 3 steps to make incredible cinemagraph with the software.
- Import a video
- Select a still frame
- Erase part of the still frame where you want motion to loop and export.
It's easy to use and you should be comfortable on FlickGraph within the first 15 min session. >>
Watch the demo now
(UPDATE: Imminent price jump, grab a copy today before the price rise)
To Your Success
Simon Hodgkinson
P.S. Want to see some really cool cinemagraphs? I've been saving some of my favorites on Pinterest -
Take a look
