So what's LeadLock?It's a new software tool you can use to 'flip' the entire process of building a list
And instead of forcing visitors to opt-in first, you simply offer them a downloadable PDF file and
collect their details later (inside the PDF/lead magnet itself).
As you can imagine, this switch completely removes any reluctance from potential new subscribers who wouldn't necessarily fill in an email form (
especially if they've just arrived at your site and don't know you.)
Now as I mentioned the other day, my first thought was that yes it would improve the quality of new leads, but that'd be offset with lower volumes of subscribers overall...
...
BUTActually the opposite has been happening: The guys at LeadLock boosted their subscriber numbers by a whopping
236% AND improved the quality of their leads doing things the "wrong way round"