Facebook does it. Amazon does it. Google certainly does it.
It’s called retargeting, and it’s an incredibly powerful marketing method that helps turn one-time visitors into fans, and fans into buyers.
You’ve probably seen it in action when you return to Amazon after having browsed through the latest kitchen gadgets or bestsellers. When you visit again, those same items are right there, reminding you to buy.
Customized Messages Keep Your Site Visitors Interested And Engaged!
For retail sites, retargeting works by showing visitors the products and services they’ve viewed before. By keeping the items buyers are most interested in right in the front of their minds, these subtle reminders are proven to increase sales.
For bloggers, coaches and information product sellers, the goal is different, but no less powerful:
- Encourage repeat visitors to opt-in to your mailing list.
- Remind subscribers about a coupon code or other offer.
- Provide handy links to downloadable guides available only to subscribers.
- Create special offers and upsells for buyers.
- Show older, evergreen content to new visitors.
Until now NOTHING (but complex custom coding) would give you the opportunity to do this... But with our brand new Content Retargeter plugin for WordPress it's easy and you can start using this powerful strategy on your sites today!
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