SALES FLAT? Here's why...
A lot of marketers look at successful sales letters, and then try to mimic the words they think will boost sales. That’s right, they use a swipe file.
And then they wonder why their swipe-filled sales letter isn’t generating any sales.
Here’s the thing...
If you don’t understand the psychology of selling, then the words are going to fall flat if they’re not used in the right context. If you put the components of a sales letter in the wrong order, sales will tank.
If you’re not pushing the right emotional sales triggers at exactly the right time, the conversion rate will be pretty abysmal.
The point is, in order to start getting more subscribers and sales, you need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in a desired way.
To Your Success
Simon Hodgkinson
P.S. What you’ll learn is like pulling back the curtain to see how the world’s best sales people, marketers and politicians seem to almost magically lead people to do what they want.
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