Subject: Which do you prefer?
Which do you prefer?
December 1st, 2020 at 11:14 am ESTFriend, I have an important question for you: As you build your writing business, do you prefer focusing on long-form projects like sales letters, white papers, or eBooks… Or, short-form projects like blog posts or email? I’m curious. Please repl ...
Download this checklist
November 16th, 2020 at 2:34 pm ESTHey Friend, it's Paul. I’ve got a free download for you today. It’s a PDF checklist with 7 simple rules for writing better email copy. Use this checklist and your emails will be easier to write and more engaging to read. That equals a better exp ...
an effortless way to beat writer's block
April 21st, 2020 at 1:22 pm ESTWriter's block. Or as I like to call it: the “blank screen blues”. That’s when you sit down to write your first line of email copy and… NOTHING. What usually follows is a delicious emotional cocktail mixed from anxiety, frustration, procrasti ...
Spanked by the $138 billion man
April 15th, 2020 at 7:05 pm ESTJeff Bezos just snapped his fingers and made the happiness and financial security of millions of people -- poof! -- disappear. Awful news. But Bezos cosplaying as Thanos underscores the importance of mastering email marketing. Pay attention. This co ...
I'm keeping my promise to you
April 13th, 2020 at 12:10 pm ESTHey Friend, As promised, I come bearing gifts. Quick recap in case you missed yesterday’s announcement: Over the next couple days, I’m going to share some tools with you designed to make your email marketing easier and more effective. These ar ...
get higher open rates by doing 1 simple thing
April 12th, 2020 at 4:17 pm ESTYou opened this email. So that subject line did its job. Thing is, I was confident that subject line would work. Why? Because it's based on a proven formula. One I've used over and over and over again. Do you ever struggle to write subject lines? O ...
Quick question
April 5th, 2020 at 4:49 pm ESTHowdy and happy Sunday. I'm putting together a f-r-e-e "mini course" on email marketing. This course will be a good fit for you if: 1) You offer email marketing to clients and you'd like level up your skills so you can generate better results and bi ...
Advice for email marketers who want more opens, clicks, and sales
April 1st, 2020 at 1:17 pm ESTHey, it's Paul. I just wrote a new article with advice on how you can get more opens, clicks, and sales in an unusual (but very effective) way. If you're an email marketer, or a business owner with an email list, I think you'll dig this article. It i ...
🐅 Tiger King's secret marketing lesson
March 30th, 2020 at 10:55 am ESTIf you’re an email marketer, then the new Netflix documentary series Tiger King is a goldmine. I’ve only watched the first episode. But it’s chockablock with profitable lessons for anyone who uses email to build a business. To show you why, con ...
Making the most of a tough time
March 23rd, 2020 at 9:53 am ESTOn Tuesday, my hometown of Kansas City will go on lockdown till (at least) April 24th. That's 30 days of all non-essential businesses closed, some people working from home, thousands laid off 😔, and many of us with more free time on our hands tha ...