Subject: How to find the treasure hidden in your business
How to find the treasure hidden in your business
December 11th, 2020 at 11:33 am ESTI have 3 updates for you this week. 1. The Big Idea Before World War II, skim milk -- made by removing milk fat from milk -- was not sold in stores. Instead, it was thrown out. Or, used to feed chickens, hogs, and calves. But then dairy producers ...
A boring way to achieve big success
December 4th, 2020 at 10:54 am ESTI have 5 updates for you this week. 1. The Big Idea John Wooden, arguably the greatest basketball coach of all time, had an unusual way of starting practice. He’d have his players -- including stars like Bill Walton and Kareem Abdul-Jabbar -- pu ...
re: Which do you prefer? (my answer)
December 2nd, 2020 at 9:47 am ESTAs promised, Friend, I wanted to share my answer to the question I asked you in my previous email. The question was: Do you prefer focusing on long-form or short-form writing projects? I prefer short-form projects, especially email marketing. Now don ...
Which do you prefer?
December 1st, 2020 at 11:14 am ESTFriend, I have an important question for you: As you build your writing business, do you prefer focusing on long-form projects like sales letters, white papers, or eBooks… Or, short-form projects like blog posts or email? I’m curious. Please repl ...
Download this checklist
November 16th, 2020 at 2:34 pm ESTHey Friend, it's Paul. I’ve got a free download for you today. It’s a PDF checklist with 7 simple rules for writing better email copy. Use this checklist and your emails will be easier to write and more engaging to read. That equals a better exp ...
an effortless way to beat writer's block
April 21st, 2020 at 1:22 pm ESTWriter's block. Or as I like to call it: the “blank screen blues”. That’s when you sit down to write your first line of email copy and… NOTHING. What usually follows is a delicious emotional cocktail mixed from anxiety, frustration, procrasti ...
Spanked by the $138 billion man
April 15th, 2020 at 7:05 pm ESTJeff Bezos just snapped his fingers and made the happiness and financial security of millions of people -- poof! -- disappear. Awful news. But Bezos cosplaying as Thanos underscores the importance of mastering email marketing. Pay attention. This co ...
I'm keeping my promise to you
April 13th, 2020 at 12:10 pm ESTHey Friend, As promised, I come bearing gifts. Quick recap in case you missed yesterday’s announcement: Over the next couple days, I’m going to share some tools with you designed to make your email marketing easier and more effective. These ar ...
get higher open rates by doing 1 simple thing
April 12th, 2020 at 4:17 pm ESTYou opened this email. So that subject line did its job. Thing is, I was confident that subject line would work. Why? Because it's based on a proven formula. One I've used over and over and over again. Do you ever struggle to write subject lines? O ...
Quick question
April 5th, 2020 at 4:49 pm ESTHowdy and happy Sunday. I'm putting together a f-r-e-e "mini course" on email marketing. This course will be a good fit for you if: 1) You offer email marketing to clients and you'd like level up your skills so you can generate better results and bi ...
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