Subject:Ā šŸ… Tiger King's secret marketing lesson

šŸ… Tiger King's secret marketing lesson

March 30th, 2020 at 10:55 amĀ EST

If youā€™re an email marketer, then the new Netflix documentary series Tiger King is a goldmine. Iā€™ve only watched the first episode. But itā€™s chockablock with profitable lessons for anyone who uses email to build a business. To show you why, con ...

Making the most of a tough time

March 23rd, 2020 at 9:53 amĀ EST

On Tuesday, my hometown of Kansas City will go on lockdown till (at least) April 24th. That's 30 days of all non-essential businesses closed, some people working from home, thousands laid off šŸ˜”, and many of us with more free time on our hands tha ...

Lockdown treasure

March 22nd, 2020 at 4:04 pmĀ EST

On Tuesday, my hometown of Kansas City will go on lockdown till (at least) April 24th. That's 30 days of all non-essential businesses closed, some people working from home, thousands laid off šŸ˜”, and many of us with more free time on our hands than ...

When will life go back to normal?

March 17th, 2020 at 12:44 pmĀ EST

What a weird time weā€™re living through. Itā€™s surreal. When I look out my office window, I see cars driving up and down the street, a woman walking her dog, and a crew of city workers mangling the sidewalk. Life looks normal. But, of course, life ...

"Good writers are impossible to find these days."

March 10th, 2020 at 4:10 pmĀ EST

If you run a service-based business, please read this email carefully. I think youā€™ll find it valuable. Last Friday afternoon, I had an interesting call with a potential client. This client is the marketing director for a major player in my industr ...

Are we having fun yet?

March 6th, 2020 at 12:17 pmĀ EST

My grandpa passed away a year ago this month. He was a great man. And a very positive influence in my life. In fact, it was from my grandpa and dad (as well as my mom and grandma for that matter!) that I got my work ethic. No one in my family is afra ...

The real estate deal that will transform your business

March 5th, 2020 at 10:16 amĀ EST

Last month, Amazon CEO Jeff Bezos bought a 13,000-square-foot Beverly Hills mansion. He paid $165 million. Thatā€™s a lot of dough for a piece of real estate. But, thereā€™s a piece of real estate thatā€™s far more valuable to you and I as business o ...