Subject: How to find the treasure hidden in your business

How to find the treasure hidden in your business

December 11th, 2020 at 11:33 am EST

I have 3 updates for you this week. 1. The Big Idea Before World War II, skim milk -- made by removing milk fat from milk -- was not sold in stores. Instead, it was thrown out. Or, used to feed chickens, hogs, and calves. But then dairy producers ...

A boring way to achieve big success

December 4th, 2020 at 10:54 am EST

I have 5 updates for you this week. 1. The Big Idea John Wooden, arguably the greatest basketball coach of all time, had an unusual way of starting practice. He’d have his players -- including stars like Bill Walton and Kareem Abdul-Jabbar -- pu ...

re: Which do you prefer? (my answer)

December 2nd, 2020 at 9:47 am EST

As promised, Friend, I wanted to share my answer to the question I asked you in my previous email. The question was: Do you prefer focusing on long-form or short-form writing projects? I prefer short-form projects, especially email marketing. Now don ...

Which do you prefer?

December 1st, 2020 at 11:14 am EST

Friend, I have an important question for you: As you build your writing business, do you prefer focusing on long-form projects like sales letters, white papers, or eBooks… Or, short-form projects like blog posts or email? I’m curious. Please repl ...