| Hey Friend, it's Paul.
If you sell anything online…
… be it freelancing services, coaching, physical products, anything…
… I’m going on record to say your biggest leverage point, by far, is email. Specifically, sending regular emails (daily or a few times a week) that entertain, engage with, and sell to the people on your list.
When you get your email marketing dialed in (which is actually pretty easy to do), everything in your business can change.
You have more time for family, friends, and hobbies.
You start making more money.
And you’re able to help more people.
At the risk of sounding like a total Internet brosef, email is a game-changer.
And to show you what I mean, let’s talk about the Playstation 5.
As you may know, the Playstation 5 is the newest game console released by Sony. And I’d really, really like to get my hands on one.
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Thing is, you can’t find a Playstation 5 for sale anywhere at retail prices. The system is sold out everywhere. (Unless you’re willing to pay scalpers on eBay an extortionate amount. No thanks.)
Sony can’t make nearly enough Playstation 5s to meet demand. Why?
Believe it or not, it’s because of a shortage of a $1 chip called a display driver.
A display driver is an unassuming bit of tech used to make screens illuminate. It’s used in the Playstation 5’s controller. And also in smartphones, tablets, and televisions, as well as cars, airplanes, and fancy-shmancy refrigerators.
It’s wild.
Because of a shortage of display drivers -- a chip that costs a buck -- Sony can’t make enough Playstation 5s, costing them hundreds of millions in lost sales.
And remember: it’s not just Sony that’s hurting here.
Hundreds of companies like Samsung, Tesla, Whirlpool, LG, and more are losing sales because they can’t get display drivers.
Now let’s bring that back around to you and your business.
In a lot of ways, email is like the display driver of your business.
Meaning: it’s an inexpensive bit of tech that can generate big revenue for you if you use it correctly.
Or, you could miss out on that revenue if there’s an email “shortage” in your biz i.e. you’re not emailing often enough -- or at all.
Let me show you something. This is a screenshot from a client’s Klaviyo account. It shows how much money we generated via email in the past year.
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| (That's $1,236,555 in sales in case the image is too small to see.)
Now look.
I’m not saying you’ll generate a cool million in the next 12 months if you start sending more emails. (Although those kinds of results are obviously possible depending on your business.)
But I feel 100% confident in saying that if you’re not emailing your list right now…
… Or, you’re not emailing them regularly…
Then absolutely, positively, without a shadow of a doubt you’re leaving money on the table.
You don’t want that. And I don’t want that for you.
So to help you make more sales with email (expanding both your income and your impact) I’ve created a new course called The 1-Email Workday.
You can learn more (and try it 100% risk-free) right here.
In The 1-Email Workday you’ll get:
-- 20 Lessons…
-- 57 Templates…
-- 61 Swipe Files…
-- 2 Checklists…
-- 2 Video Trainings...
… and basically everything I’ve learned over the past 7 years as a full-time email copywriter…
For, frankly, one ridiculously low price.
You’ll get the full story on this page.
I hope you’ll check it out. And please, let me know what you think!
Stay hungry and keep hustling,
- Paul |
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