Why is it that some people struggle to get their writing business off the ground?
Why is it that some people waste time procrastinating?
Why do some people buy books and courses, get coaching and attend seminars, but fail to take consistent action?
Is it because these people are cursed with a slug-like laziness streak?
Or a resounding lack of writing ability?
Nope.
The biggest reason people fail to follow through on their goals is because they lack a clearly defined “Why”.
You’ve got to have a big, exciting, clearly defined “Why” for building a writing business.
Because -- SPOILER ALERT -- the “How” of building a writing business is often a pain in the butt.
The “How” of building a writing business is going to involve long hours when you’d rather be watching Netflix.
It’s going to involve stepping far outside your comfort zone … rejection and frustration and setbacks … and plenty of good old fashioned hustle.
And if you don’t have a strong enough “Why” to keep yourself moving forward, then it’s all-too-easy to give up when the “How” gets tough.
But if you’ve got a big, exciting, clearly defined “Why”, then you can overcome the challenges, setbacks, and grind of any “How”.
For example, maybe you’re working 60+ hours per week at your current job.
Your “Why” might be building a writing business that let’s you work from home so you can spend more time with your family.
Or, maybe you’re tired of trying to squeak by on your current income.
Your “Why” might be building a writing business that generates $2,000/month from part-time work so you don’t have to be so stressed out about money.
Whatever your circumstances, you’ve got to figure out your “Why”.
Friedrich Nietzsche, the German philosopher, put it this way:
“He who has a strong enough why can bear almost any how.”
Most people never take the time to figure you their “Why”.
And I’m convinced that’s why most people who want to build a writing business never get very far.
Fortunately, that doesn’t have to happen to you.
Today I encourage you to take one hour and truly think about WHY you want to build a writing business.
Look for the big, bold, clearly defined “Why” that gets you excited about building a writing business.
Then write down your “Why” on a couple of index cards.
Keep one of these index cards in your purse or wallet, and the other in the place where you write every day.
That way you’ll constantly be reminded of WHY you’re building a writing business…
But you’ll also be reminded of what you stand to lose if you procrastinate or don’t follow through.
So go ahead and pick a time TODAY to think about and write down your “Why”.
And in the next few days we’ll start getting into the nitty-gritty of HOW to build a writing business.
Until then…
Stay hungry and keep hustling!
Paul
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