Hey, it’s Paul.
Yesterday I shared an advanced copywriting technique with you called “grasping the advantage”.
Today I planned on getting back into choosing a niche & writing services, BUT…
Instead I’d like to share one last example of grasping the advantage with you.
Is that okay?
Because this is one of the most useful -- and profitable -- copywriting techniques you can have in your toolkit.
And if you start using this technique you’ll write more effectively and you’ll get better results for your clients.
That’s important because those things are a big part of what lets you charge top dollar for your writing services.
Pretty good reason to take a peek at one last example of this copywriting technique, yes?
So this example comes from my neighborhood.
My wife and I were walking to get a quick bite at Panera Bread (we love Panera Bread, by the way) and passed a financial planning business along the way.
One benefit financial planning businesses offer to their clients is saving enough money for retirement.
Now I don’t know about you, but I don’t think about retirement nearly as much as I should.
And when I do think about retirement it’s usually in a vague “yeah, I really need to get on top of this” sort of way.
And so, shameful as it may be, the benefit “saving enough money for retirement” just isn’t that strong for me.
And I suspect that’s the case for most people.
After all, we humans are notoriously bad at taking the future seriously.
The idea of a vacation now is a lot more vivid, real, and exciting than the idea of saving for a retirement that may still be 20 or 30 years away.
So a big marketing problem financial planning business face is convincing prospects to get serious about saving and investing for retirement now.
And guess what?
As a freelance copywriter it’s YOUR job to help clients overcome their marketing problems.
And that’s where copywriting techniques like grasping the advantage come into play.
You can use grasping the advantage to transform a so-so benefit like “save enough money for retirement” into an “oh-my-glob-give-it-to-me-NOW” benefit.
Let me show you.
On the way to Panera, I passed by a financial planning business with a whiteboard in the front window that read:
“Did you know?
“2 people…
“3 meals per day…
“$10 per meal…
“7 days a week…
“52 weeks a year…
“20 years…
“Equals $436,800.
“Will you have enough to retire?”
BOOM. Now that is what I call grasping the advantage.
Do you feel how much more real, vivid, and motivating that is than simply saying, “Our financial planning business will make sure you have enough money for retirement"?
By getting prospects to grasp the advantage you’ll seriously boost the conversion power of your copy … and you’ll be a more in-demand, well-paid copywriter as a result.
More good news:
“Grasping the advantage” is just one of many copywriting techniques you can use to get really, really good at copywriting.
I’ve written an entire post chock-a-block with resources about how to seriously up your copywriting and marketing skills.
You can check it out right here:
>> How To Get Really, Really Good At Copywriting
When you click the link, make sure to sign up for the free gift on the page.
That free gift is, in my opinion, one of the most important things you can do for your freelance writing business… and your financial future, too.
Alright, ya’ll.
I’ll be back tomorrow and we’ll get back into choosing a niche and writing services.
Until then…
Stay hungry and keep hustling!
Paul
P.S. -- If you have any questions about starting a writing biz as we continue through this 90 Day Writing Challenge, please ask away!
I’d love to do a “Q&A” style email in the future. |
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