A few days ago my wife and I were shopping at Target for toilet paper.
So many choices.
You’ve got ultra strong and ultra soft toilet paper to choose from.
Regular, mega, mega plus, and super mega rolls.
Toilet paper with one or two or three layers; toilet paper with “clean ripple” technology.
Honestly, it’s a lot of -- ahem -- crap to figure out.
And to my eyes all that toilet paper looked pretty much the same.
If anything, I was overwhelmed and slightly annoyed by this bounty of choice.
So what did I do?
Do you think I stood there and researched the pros and cons of each brand of toilet paper?
Do you think I carefully measured which brand would deliver the best end result?
Nope.
I did what you probably do when you’re shopping for a commodity: I grabbed whatever was cheapest / on sale and I got the heck out of Dodge.
Now think about your writing business.
Are you seen as a commodity in your market? Is your biggest selling advantage the fact that you’ll write for less than the other guy?
Today, there are more freelance writers than ever before; it’s a BUYERS market.
And unless you want to rely on places like Upwork (or “UGHwork” as I call it) for clients, where the slogan for writers oughta be "how low can you go?", then you gotta know how to position yourself as an expert.
If you don’t, you’ll be stuck working with crappy clients as your dreams of freedom and financial independence circle the drain.
Good news:
Today’s episode of Just Add Hustle reveals a great way to position yourself so that you can start working with higher-quality, higher-paying clients.
See, today I’m joined by expert copywriter and coach Michael Katz who explains how positioning yourself as a “Likeable Expert” can help you attract crowds of your ideal clients…
… even when other freelancers in your market have more experience than you do.
Go here to listen to this powerful episode.
I’ll see ya there!
-- Paul
|
|
|
