| Dear Friend,
Back when I was 11, I started my first business.
It was a lawn mowing business. And that little business funded my comic book and video game obsession when I was a kid.
Anyway, I had quite a few houses in the neighborhood "on retainer" and business was good.
At least until I made a big mistake...
You see, one July evening I received a call from a client, and he was NOT happy.
Turns out, I'd set the mower blades too low and cut his grass too short.
And since it was July, the hottest month of the year, the sun had scorched his grass and his lawn dried up and died.
That's right, I KILLED my client's lawn!
It was my first major business mistake, but by no means my last.
And even though this mistake was an awful experience (the guy yelled and cursed at me on the phone, and I ended up paying to plant new grass on his lawn), it taught me a lot.
The truth is, screwing up is one of the best ways to learn, but only if you decide to make your mistakes a learning experience.
Matt has been a full-time copywriter for more than a decade.
These days, Matt runs his copywriting business from exciting locales like Malta or Krakow, Poland. He's in demand and works with great clients.
But Matt's copywriting career hasn't always been smooth sailing. In fact, Matt has made some gnarly copywriting mistakes.
(Just wait till you hear his "shellfish mistakes". Yikes!)
In this episode of Just Add Hustle, Matt shares his 4 biggest copywriting mistakes, what he's learned from them, and what you can do to avoid making these same mistakes.
You can check out Matt's episode here:
Until next time...
Stay hungry and keep hustling!
Paul | 