Hey YO!!!! First if you never watched the Wire you are missing out. Now lets get on with it. Whenever you watched Omar walked down the street, you knew it was going to be trouble. I mean the guy walked around with a shotgun. But if you peel back the curtain on this character. You will realize like I did this morning. This Omar was a marketing genius. Lets dive into this shall we.
Omar was a celebrity. Hey listen everybody in Baltimore knew get outta dodge when this fellow was walking around. Then if you encountered him whatever product he wanted, I believe Mr. Little got. The power of celebrity. If Omar and I was selling coats by the beach in the summer time. I got a sneaky feeling he would sell more than me. Right now anyway. My star is on the rise.
Omar had authority behind him. THE MAN WALKED AROUND WITH A SHOTGUN. And he would use it. Myself I haven’t handled a weapon since I gave up being a corrections officer. No but really in marketing one thing that works for you is being an authority about a subject. Hey I used abc and it works let me show you how.
The Man was good at using curiosity. Never knew when, where, how or why he was doing what he was doing. Becoming a good marketer you need to use some curiosity. Don’t give it all away. Samples like your at the mall. If you give somebody the whole cheesecake why are they coming back to buy another one. They are full already. Think about it.
Well I hope you learned a little marketing from Mr. Omar Little. Of course there is more to it but if I wrote everything down in this article you wouldn’t come back the next time would you. Ahhhhhhhh see there. I’ll talk to you soon.
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