Make a soap bar for women...something that's extraordinary and proves it on the very first use.
That was the challenge for Blair when he started making soap at 12 years old - following in his sisters footsteps.
But it wasn't about the soap. It was about what we stood for: A Filthy Animal.
Filthy Animal:
Someone who is unapologetically real and knows that a man is is only as good as his word and work ethic.
The roots of Filthy Animal Soap grew over many years of driving to wrestling practice, which was often a two-hour round trip, on weekdays and weekends...we had a lot of time to talk.
As a medicinal chemist, soap making was an analogy to explain to him how everything has gone awry in the world - from chemical derived soap to farming to medicine to hard work.
Today’s society is nothing more than a herd of masses looking for the easy way out. They want a “hack,” they want a 4-hour work week, they want yet another pill...
Most people were born under this umbrella of Easy Thinking. They have no idea that their lives are simply the product of a weak generation dumbed-down by media, entertainment, medications and sloppy thinking that’s always looking for a short cut.
They have no idea that muscle, riches or mastery-of-anything is up for grabs to ANYONE who refuse to quit...for those who are ready to put in 15-hour days...for those who don't take days off...for those who seek the hard road over comfort.
We aimed to avoid and correct this pussification with old-fashioned soap making, and a brand ethos of Try Harder.
After 4 straight years of focusing on nothing but the work, that philosophy built a new soap lab...it also took Blair across the country to Ohio for high school wrestling.
A new focus now, it's 100 pull-ups before breakfast - a reminder that comfort kills and trying harder is the only protection from a soft society that wants everything, but gets nothing.
On the other side of that is hard work, failure, loss, winning, heart break and being remembered. And that's how Filthy Animals "survive their first death."
Meanwhile, The Filthy Animal Saponification Lab continues to put out my most famous bars, born from the family recipes of The People's Chemist!
Dare to live young!
The People's Chemist
|
