You don’t have to lose your head over all the chatter about headless commerce. In fact, the concept is much easier to grasp when you break it down to the basic benefits. This article in Entrepreneur.com describes what it means for the consumer and your business and where ResponseCRM fits in. With headless commerce, the front end of a website is separated from the back-end technology, which gives merchants greater flexibility.

Here are just some of the key takeaways from this article about the benefits of headless commerce:

• Easily create an exceptional custom experience to fit the consumer’s needs, which drives engagement and conversion rates

• Give developers and merchants more flexibility and achieve a faster time-to-market

• Collect more meaningful data from consumers, which can increase sales

• Improve search visibility to see which keywords get the best results

Read the article and learn how headless commerce with ResponseCRM gives companies of all sizes what they need to run effective marketing and sales campaigns most efficiently and increase sales.