“And as the saying goes, anything important must be managed and measured. Behzad Sharifi, co-principal of ResponseCRM, recently explained to me why metrics matter now more than ever. ResponseCRM helps users affordably manage and expand e-commerce businesses via greater access to key metrics and custom-testing options.”

Sharifi described in the Tools and Technology section of the article how integrations and features should be conveniently available in one platform:

• ResponseCRM lets you test different landing pages and images to understand how analytics fuel conversion rates and traffic. The result? More qualified leads and more reliable sales.

Knowing basic key performance indicators might seem fundamental, but having an integration built around what matters most to your business is essential.