Speak To Your Target Audience In Their Langauge

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Subject: Speak To Your Target Audience In Their Langauge

Hi Friend,

I sent this email this morning but just realized

it didn't get sent. So I am resending.

Please excuse if the original comes as well.

Here's today's marketing tip!

I'm sure you've heard about target audiences!

Everyone has or should have a target audience

because if you target to everyone, you target to no one!

So it's important to think about who are you

going to deliver your message to

Once you decide, you have to craft your message

to that audience in a way they can relate.

They have to be able to connect with you and your

message. You have to speak to them in their language.

Theresa's Marketing Tip: Speak To Your Target Audience
In Their Language.

No, I don't mean the language of their background. You
targeted your audence for a particular reason. Maybe they
are looking for a product to defy their age or maybe they're
looking for an energy drink. They may even be looking for
a weight loss product or perhaps a way to repair their credit.

Whatever the reason, you now have to speak to them in
terms of their needs but not just their needs. Go deeper.

For example, a woman who wants an age-defying product
may be looking for more attention from her husband.
Why? How does she feel?A person in search of an energy
drink clearly needs to feel more active. Is there some
activity he's missing out on because of a lack of energy?
A man looking to lose weight may want to feel more
confident in public. What goes through his mind when
he's out and about? Do people stare at him? And someone
with bad credit may want the freedom of making large
purchases without being denied credit. What does it do
to his self-esteem when he can't provide certain things for
his family?

Once you target your audience, highlight their needs and
drill down deeper, your marketing strategy will focus on
those needs and how your product or service will address them.
This is accomplished by what you say and how you say it. :)