Subject: ONE OF THE BIGGEST MISTAKES MARKETERS MAKE - from Theresa

Hi Friend,
DO YOU KNOW ONE OF THE BIGGEST
MISTAKES MARKETERS MAKE?
It's what they're talking about!
Many marketers are out there talking
about:
what their product is...
what it's made of...
where it comes from...
the company that makes it...
And so on and so on...
What they fail to tell is what the product
does!
People don't care about all that stuff...
the stuff that many marketers focus on.
People want solutions.
They want something that's going to relieve
their pain, make them feel good, make them
look good or make their life easier.
If you talk about that, you'll get better results
Focus on what they want...SOLUTIONS!
Talk about what the product DOES, not what
it IS!
That's it for now.
Until next time, 
Your partner on the journey!
Theresa

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