The Art of Business - Artist Guides

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Subject: The Art of Business - Artist Guides

As a digital designer with over two decades of experience and the owner of an art gallery, I'm thrilled to present a collection of carefully crafted eBooks designed to empower artists like you. Drawing from my background in both digital design and the art world, these eBooks are packed with the knowledge and insights you need to take your creative business to new heights. From marketing strategies to design principles, these resources are here to help you thrive in the digital age. Join me in this exciting journey, where art meets technology, and let's elevate your art business together!

~Taren White

In a world where artistry meets entrepreneurship, "Art Marketing Mastery" is your roadmap to not only embracing your creative spirit but also mastering the dynamic business of art. As the art world evolves, so does the potential for artists to thrive and make their mark. This comprehensive guide, crafted by Taren White, an art gallery owner, marketing specialist, and artist herself, is your key to unlocking your full artistic potential and achieving the recognition and financial success you deserve.

Inside the eBook, You'll Discover:

Defining Your Artistic Brand: Learn to carve out your unique identity in a crowded art landscape. Dive into the art market landscape, understand your niche, and uncover the secrets to standing out.
Crafting Your Narrative: Master the art of storytelling to connect with your audience on a deeper level. Elevate your artist statements and bios to captivate and inspire.
Navigating the Digital Realm: Leverage the power of the digital age with a professional artist website, and harness the potential of social media and email marketing to grow your presence.
Pricing Strategies: Decode the art of pricing your creations and understand the value you bring to the world.
Real-world Success Stories: Be inspired by the journeys of remarkable women artists who have conquered the art world, with their wisdom and insights to guide your path.
Art Marketing Action Plan: Develop a customized marketing plan to showcase your art, measure success, and adapt your strategies for continued growth.

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Are you an artist looking to take your digital design skills to the next level? Look no further! We're excited to introduce you to "Digital Design Essentials," an eBook crafted by the experienced digital designer and art gallery owner, Taren White.

Discover the Art of Digital Design

In "Digital Design Essentials," Taren shares two decades of digital design expertise, giving you invaluable insights into the world of digital artistry. Whether you're a seasoned artist or just starting on your creative journey, this eBook is your ultimate guide to creating captivating visuals that will elevate your art business.

What Awaits You Inside:

Chapter 1: The Importance of Digital Design for Artists - Explore the digital revolution in art and the power of visual communication.
Chapter 2: Essential Design Principles - Master the fundamentals of composition, color theory, typography, visual hierarchy, balance, and symmetry.
Chapter 3: Choosing the Right Tools and Software - Discover essential software for digital design and get an overview of Adobe Creative Suite.
Chapter 4: Mastering Adobe Creative Suite - Dive into Adobe Photoshop, Illustrator, InDesign, and Spark to unlock their creative potential.
Chapter 5: Photography and Image Editing - Learn to capture high-quality images, edit and retouch, and create stunning composites.
Chapter 6: Designing for Websites - Explore web design basics, responsive design, and user experience (UX) principles.
Chapter 7: Social Media and Visual Content - Create engaging social media posts on platforms like Instagram, Pinterest, and Facebook.
Chapter 8: Promotional Materials - Design eye-catching business cards, flyers, and build an attractive portfolio.
Chapter 9: Protecting Your Digital Art - Understand copyright, intellectual property, and the importance of watermarks and digital signatures.

Plus, the eBook includes 5 Worksheets on Design Principles to help you practice what you learn!

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"Digital Marketing 101" will help the artist, author, maker and all creators, by providing you with a complete digital marketing plan. Learn how to successfully build your brand online. Learn how to plan, execute and measure a complete marketing plan with significant results of improved sales and higher customer engagement.

This complete, step by step marketing guide will lead you on a path to grow your business quickly and reap the rewards. The "Digital Marketing 101", 60-page eBook will take you through some of the "most asked questions" I receive from fellow artists and colleagues. I have put everything together in one place, in one plan to lead you through the process of creating your own strategy, without leaving anything out. Digital marketing is changing all the time - my hope is that this will bring you and your brand to the forefront in our digital world, and you will reap the benefits of a larger, engaged audience following through and purchasing your work. Being strategic, diligent and thorough has worked for me in selling my art, and I want to share this with you to make a difference in your business.

Let's develop:

- Your overall marketing goals
- Understanding your target market
- Understanding your marketing mix
- Creating a marketing budget
- Creating a Vision Statement
- Creating a Mission Statement
- Your branding as a creative
- Branding your website
- Understanding how to make the most of Pinterest, Facebook, YouTube, Instagram, Twitter and LinkedIn
- Competitor and Influencer Accounts
- Creating hashtag lists
- Understanding Email Marketing
- SEO
- Blog strategies
- and more!!!

Through the planning and execution of these strategies and continued commitment you will increase your engagement and grow your sales!

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TAREN WHITE GALLERY

13 GRAND RIVER ST N.,

PARIS, ON

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Subject: The Art of Business - Artist Guides