Hi Friend
Are you frustrated with Facebook’s frequent changes to the news feed algorithm?
Do you feel like you’re being forced to buy ads to reach your audience?
Reach is generally influenced by one or more of the following actions:
- You post content to your Facebook page. Yes, most of your fans don’t see it, but it still generates reach. Facebook calls this organic reach.
- Facebook users take action on that update (like, comment, share), which creates a story in their friends’ news feeds. Facebook calls this viral reach.
- You send visitors to that update using your own marketing channels.
An example would be linking to a specific Facebook update in your email
marketing newsletter. This also falls within organic reach.
- You buy reach with Facebook ads. Facebook offers a variety of ad options, including boosts and targeting custom audiences. Facebook calls this paid reach.
The more kinds of reach you generate with
an update, the more people see that update.
And that’s where these 18
ways you can beat Facebook’s news feed algorithm come in.
Regards
Steve Smith
www.stevesmithcoaching.com
Follow me
|
