| | Hi Friend,
Everyone knows that networking is important to long-term business success. The networking process itself, however, can be confusing. Learning effective networking techniques will help you develop relationships that will benefit you both personally and professionally.
The term “networking” is frequently tossed around the business world. It is easy to talk about networking, but implementing it is another matter, particularly when you have to go beyond the confines of the workplace. Fortunately, you will improve your networking skills when you create a solid network and position yourself for success. Networking takes time and energy, but the reward is certainly worth the effort. |
| | Creating a solid network requires you to make connections. It is not enough to simply meet people; you need to meet the right people, people who are likely to develop a professional relationship with you. This requires you to search for connections carefully.
Where to find possible connections: - Referrals: Ask friends, peers, or family to introduce you to like-minded people. You never know who you might meet.
- Join groups: Professional societies offer numerous opportunities to meet new people and make connections.
- Attend events: Networking events can be intimidating, but they are essential. You may not make useful connections at every event, but you will not make any connections staying home.
"The opposite of networking is NOT working" - Someone smart
Following up with contacts is essential for building a strong network. Follow-up requires you to provide individual attention. Mass emails are not sufficient to establish relationships with contacts and grow a network. It is important that you follow-up with people quickly. A general rule of thumb is to follow-up with new contacts within 24 hours of the first meeting. After this, it is useful to follow-up with contacts at least once a month. If you fail to follow-up with contacts in a timely manner, they are not likely to remember their earlier conversations with you.
It is important to know when a contact is not interested in becoming part of your network. If a contact does not respond to you after three attempts to follow-up, move on and focus your energy on other people.
Have a great week!
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Steve Porcaro
Founder
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