Each and every one of us serves customers, whether we realize it or not. Maybe you're on the front lines of a company, serving the people who buy your products. Perhaps you're a manager, serving your team by strategic planning and keeping them focused and on target. Or maybe you're a company owner, serving your staff and your customers.

Once you have met that customer’s basic needs, what could you do to show that you are committed to providing the best service possible?

Try these simple tasks where applicable:

• Remember someone’s name and use it frequently in conversation
• Remember what someone has purchased
• Learn your customers likes and dislikes
• Contact your customers regularly
• Put their needs high on your priority list
• Inform customers of specials and sales
• Be available to meet his/her needs
• Follow up when you say you will
• Be organized and thorough
• Return customer calls promptly
• Demonstrate you want to fulfill their customer needs