What is policy conservation: It's preventive actions agents with the assistance of the insurance company take. In order to maintain existing in-force, pending, and new policies from being canceled, replaced, or not issued. 

So why is policy conservation just as important as getting new sales. Because it's a major factor in building your book of business. Which will allow you to earn residual income. From policies that you have written maybe two, three, five, or maybe ten years ago. Unfortunately, this topic is not trained on enough. Most training is centered around how to get new sales. But not enough training is done on how to retain that business. Which is viable for you to earn pay-thru and renewals.