New Market Opportunities for New Zealand Wine
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The Taiwanese Wine Market - Trends and Opportunities for 2017
According to the local market research of NZTDC there are a number of opportunities exist for New Zealand wine growers. |
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- An emerging group of wine consumers amongst young urban dwellers and women.
- Strong demand for wine amongst a rapidly increasing number of tourists from mainland China (wine sold in Taiwan is not subject to the same high-level of import tax and duty as in China).
- Drinking habits are changing: most new consumers have yet to develop a fixed preference for the source of wine.
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The export of NZ wines to Taiwan is contiuously increasing. New Zealand and Australia remains one of the largest suppliers of wine in Taiwan. However France dominates the ultra-premium price segment, with a strong demand for French wine from Bordeaux and Burgundy amongst more affluent consumers. Read More
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Taiwan's Wine Market is clearly segmented and successful exporters have adjusted their product range accordingly to meet buyer and importer preferences. Every distributor has different marketing and pricing strategies and is active in different price segments. Read More
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SLLS is Taiwan's premier exhibition of luxury brands and services and has its own exhibitits category for "Wine & Taste". This category has expanded in 2016 and will grow for the 2017 edition. A good opportunity find new distributers or test the local market. Learn More |
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| WINE@SLLS2017
Your personal contact:
Johannes Steinicke
Intl. Consultant
Kaohsiung Exhibition Center
Tel: +886 (0) 7-213-1111. Ext:119
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